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Mobile operators voice revenue is constantly declining as per various reports published. The main reason behind this is the preference for more flexible and free OTT (Over-the-Top) services by users. As rightly said by Malcolm Gladwell, journalist, author & speaker, “Achievement is talent plus preparation”. What are the innovative strategies current mobile OTT providers must implement; […]
Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]
In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]
Messaging Apps like WhatsApp or Telegram Messaging Apps like WhatsApp and Telegram are the most popular forms of messaging in this 21st century, which attracts communication providers to go for these apps. Businesses want these apps in a customized form wherein they can change the look & feel and also offer services under their own […]
Instant Messaging is real-time communication between two or more users, which is taking over the world at a fast pace. It’s a transformative technology that has revolutionized the way individuals and businesses communicate in today’s dynamic world. This technology affects Mobile VoIP Business in a significant way as well. Integration of Instant Messaging to your […]
A simple text can speak volumes! It’s not just a saying; it’s a verifiable fact backed by compelling figures: a staggering 98% open rate and an astonishing 90% of messages read within three minutes of delivery. Hold on, that’s not all – a whopping 89% of consumers prefer to communicate with businesses via text. Now […]
White Label Messaging Apps White Label Messaging App is a highly popular and on-demand product in the present day. This is due to the numerous benefits these types of apps offer compared to the age-old telecommunication services. Necessity brings development. And following the course of rapid technological evolution, messaging apps are standing on the frontline […]
In today’s world, Software Development Kit (SDK) and Application Programming Interfaces (API) are the driving force behind web communication and the implementation of third-party APIs. The in-app messaging along with voice and video call SDK is the most sought after and widely used across industries. APIs or Application Programming Interface is a set of compatible […]
Today, smartphones are leading the charge. Mobile VoIP has completely revolutionized the way we make calls – it’s crystal clear and accessible from anywhere in the world, without spending a fortune. The penetration of 3G, 4G, and now 5G has led to the growing popularity of VoIP calling services in several countries. Mobile VoIP has […]
With the constant smart phone penetration and availability of 3G, 4G data network, mobile internet users are constantly increasing. According to January 2018 data by statistica.com, the global mobile population amounted to 3.7 billion unique users. As of February 2017, mobile devices accounted for 49.7 percent of web page views worldwide & in 2018 it had increased […]