Session Border Controller is a key element of modern SIP Trunking as it monitors all session crossing between the internal enterprise network and external ITSP network. An SBC is responsible to determine the routing of each session based on priority. Before understanding the importance of Session Border Controller in SIP Trunking, you should know what this […]
The VoIP industry is passing through a revolutionary phase with new developments in the IP Communications arena. Nowadays, many young entrepreneurs are getting into the VoIP business owing to the boom in this field. The communication business is growing rapidly with the increase in the subscriber base. VoIP Service providers are therefore trying their best […]
With the arrival of OTT Apps, the Telecom Operators have been battling with the losses these apps continue to cause to their business. Voice and SMS revenue of Telco’s are hugely impacted by the free OTT apps like WhatsApp, We Chat, etc. According to a new study of Juniper Research, Mobile Operator voice revenue will fall […]
A2P messaging is one of the most powerful mediums for modern enterprises to communicate with their customer base. Businesses use text messages to generate leads and enhance the customer experience across several industries such as travel & tourism, BFSI, retail, health care, telecom, and a lot more. Some of the key drivers of enterprise A2P […]
SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware of new offers, discounts, and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]